Promoting awareness about online giving on social networking sites like Facebook, Twitter, and Pinterest is easy and can quickly make a big difference, especially at the end of the year.
Online donations are no longer a fad. Churches all over the world benefit from accepting donations online, and have found it’s the best way to meet the church budget and improve both generosity and stewardship among church members. Do you want to engage your members and make them aware of how quick and easy it is to make a one-time or recurring donation online? Why don’t you start a social media campaign for this? Social media marketing techniques help you reach all your members quickly in a way they are likely to see, and will help grow your online donations by leaps and bounds.
“Whoever is generous to the poor lends to the Lord, and he will repay him for his deed.”
Tweet and give updates!
Make sure that you post an image with one link to the donation page of your organization. Whenever people donate, you should Tweet and post immediately with how that is making an impact through the work of your church. Let your donors feel how they are creating a difference.
Develop social media campaigns between Christmas and New Year
Run interesting and relevant campaigns on Twitter, Pinterest, and Facebook during this holiday season from Christmas until the New Year celebration. People give far more during this last week of the year than at any other time!
Post regularly to build excitement about the opportunity to give
How often do you use social media for this purpose? Many of the most successful organizations post once a day through social media sites, especially at the end of the year. This helps you to reach out to your existing members and potential followers, and can build your own community of advocates and influencers who take your message outside the four walls of the church.
Social media is not a waste of time. Many churches and ministries have used
it to increase their funds and best carry out the Great Commission. By using social media marketing techniques, your organization can create awareness about online donations and grow your church’s impact for Christ in the best possible way.
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